{"id":11466,"date":"2015-04-10T15:45:09","date_gmt":"2015-04-10T13:45:09","guid":{"rendered":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/?p=11466"},"modified":"2024-11-10T15:48:20","modified_gmt":"2024-11-10T14:48:20","slug":"atmosttv-interview-human-behaviour-consultant-mark-earls-copy-copy-copy","status":"publish","type":"post","link":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/atmosttv-interview-human-behaviour-consultant-mark-earls-copy-copy-copy\/","title":{"rendered":"AtMostTV: &#8216;Interview human behaviour consultant Mark Earls: Copy, copy, copy!&#8217;"},"content":{"rendered":"<figure id=\"attachment_11468\" aria-describedby=\"caption-attachment-11468\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11468 \" src=\"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2015\/04\/image.png\" alt=\"Interview with Mark Earls.\" width=\"640\" height=\"360\" srcset=\"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2015\/04\/image.png 599w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2015\/04\/image-284x160.png 284w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-11468\" class=\"wp-caption-text\">Interview with Mark Earls.<\/figcaption><\/figure>\n<p><strong> Interview with human behaviors, social media consultant Mark Earls at the Next Web event Amsterdam. Earls:\u00a0<\/strong><\/p>\n<blockquote><p>I&#8217;ve worked for most of my working life in advertising and communications as an account planner &#8211; at agencies like St Luke&#8217;s, BMP and latterly Ogilvy.\u00a0I was taught (at home, at school, at uni, at everywhere) to &#8220;think it through&#8221; i.e. not to accept what I was told but to challenge everything until a more compelling, better-evidenced and more workable descriptions of how things work emerges.\u00a0It gets up some people&#8217;s nose, but that&#8217;s par for the course. My only intent is to make things better by making our thinking about things better &#8211; a lot of the time our thinking is quite lazy. I don&#8217;t have all the answers &#8211; never would pretend to &#8211; but by engaging folk in thinking about our assumptions has always helped my thinking (and I hope theirs) be better, clearer and more effective.\u00a0It&#8217;s driven me to the top end of my profession &#8211; I&#8217;ve held some of the big jobs in account planning &#8211; and my books and articles have been widely read (and often given prizes) and it&#8217;s got me to conferences in wild and wonderful places (from Argentina to Iceland, Miami to Malmo). And an interesting reputation (&#8220;London advertising scene&#8217;s foremost contrarian&#8221;, &#8220;Account Planning&#8217;s Christopher Hitchens&#8221;, &#8220;A treasure&#8221;).<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<div class=\"youtube-embed\" data-video_id=\"y8hNJsI3Rck\"><iframe loading=\"lazy\" title=\"Interview Mark Earls - social scientist - speaker The Next Web about.. Copy, copy,copy!\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/y8hNJsI3Rck?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Interview with human behaviors, social media consultant Mark Earls at the Next Web event Amsterdam. Earls:\u00a0 I&#8217;ve worked for most of my working life in advertising and communications as an account planner &#8211; at agencies like St Luke&#8217;s, BMP and latterly Ogilvy.\u00a0I was taught (at home, at school, at uni, at everywhere) to &#8220;think it [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11468,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[501,16],"tags":[1467,1409,81],"class_list":{"0":"post-11466","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atmost-tv","8":"category-online-marketing-bureau-atmost-digital-pers-bericht-nieuws","9":"tag-atmosttv-interview-human-behaviour-consultant-mark-earls-copy","10":"tag-marc-petersen","11":"tag-patrick-petersen"},"_links":{"self":[{"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/posts\/11466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/comments?post=11466"}],"version-history":[{"count":0,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/posts\/11466\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/media\/11468"}],"wp:attachment":[{"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/media?parent=11466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/categories?post=11466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/tags?post=11466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}