{"id":11622,"date":"2024-11-25T21:28:46","date_gmt":"2024-11-25T20:28:46","guid":{"rendered":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/?p=11622"},"modified":"2025-09-28T10:06:01","modified_gmt":"2025-09-28T08:06:01","slug":"atmost-haar-hybride-handboek-ai-in-de-finale-marketingliteratuurprijs","status":"publish","type":"post","link":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/atmost-haar-hybride-handboek-ai-in-de-finale-marketingliteratuurprijs\/","title":{"rendered":"[IN DE PERS] AtMost haar hybride Handboek.AI in de finale Marketingliteratuurprijs"},"content":{"rendered":"<figure id=\"attachment_11628\" aria-describedby=\"caption-attachment-11628\" style=\"width: 2560px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11628 size-full\" style=\"text-align: center;\" src=\"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2024\/11\/IMG_1775-scaled.jpg\" alt=\"PIM Handboek.AI\" width=\"2560\" height=\"1440\" srcset=\"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2024\/11\/IMG_1775-scaled.jpg 2560w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2024\/11\/IMG_1775-284x160.jpg 284w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2024\/11\/IMG_1775-2048x1152.jpg 2048w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2024\/11\/IMG_1775-768x432.jpg 768w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2024\/11\/IMG_1775-1536x864.jpg 1536w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2024\/11\/IMG_1775-696x392.jpg 696w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2024\/11\/IMG_1775-1392x783.jpg 1392w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2024\/11\/IMG_1775-1068x601.jpg 1068w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2024\/11\/IMG_1775-1920x1080.jpg 1920w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><figcaption id=\"caption-attachment-11628\" class=\"wp-caption-text\">PIM Handboek.AI<\/figcaption><\/figure>\n<p><b style=\"font-weight: 550;\">\u2018Het hybride handboek behandelt de inzet van AI en digitale marketing, de optimalisatie van de klantbeleving, contentcreatie en data-analyse om zo effici\u00ebnter te groeien!\u2019<\/b><\/p>\n<p>Na big data, machine learning, algoritmisch structureren en automatisch leren draait het anno 2023 om kunstmatige intelligentie en de mogelijkheid machines mensachtige vaardigheden te laten vertonen. Het management- en leerboek \u2018Handboek AI voor marketing en groei\u2019 draait om de kansen van AI op het gebied van redeneren, dataverwerking, analyseren, educatie en creatie.<\/p>\n<blockquote><p>Het praktische boek focust op het \u201cwat\u201d en \u201choe\u201d: hoe laten we AI de complexe alledaagse taken uitvoeren om werk te vergemakkelijken? Het hybride boek behandelt de inzet van AI bij de creatie en bewerking van content, het opzetten van een digitalemarketingmix, het gebruik van AI om de klantbeleving te verbeteren en data-analyse om effici\u00ebnter te groeien.<\/p><\/blockquote>\n<figure id=\"attachment_11626\" aria-describedby=\"caption-attachment-11626\" style=\"width: 2560px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11626 size-full\" src=\"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2024\/11\/IMG_E1769-scaled.jpg\" alt=\"AtMost haar hybride Handboek.AI in de finale Marketingliteratuurprijs\" width=\"2560\" height=\"1440\" srcset=\"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2024\/11\/IMG_E1769-scaled.jpg 2560w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2024\/11\/IMG_E1769-284x160.jpg 284w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2024\/11\/IMG_E1769-2048x1152.jpg 2048w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2024\/11\/IMG_E1769-768x432.jpg 768w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2024\/11\/IMG_E1769-1536x864.jpg 1536w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2024\/11\/IMG_E1769-696x392.jpg 696w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2024\/11\/IMG_E1769-1392x783.jpg 1392w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2024\/11\/IMG_E1769-1068x601.jpg 1068w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2024\/11\/IMG_E1769-1920x1080.jpg 1920w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><figcaption id=\"caption-attachment-11626\" class=\"wp-caption-text\">AtMost haar hybride Handboek.AI in de finale Marketingliteratuurprijs<\/figcaption><\/figure>\n<p>Het Handboek.AI is:<\/p>\n<ul>\n<li>Een hybride handboek over AI met veel digitale bijlagen op de website www.handboek.ai.<\/li>\n<li>Focus op \u201cwat\u201d en \u201choe\u201d, kortom een praktijkgericht boek.<\/li>\n<li>AI in combinatie met marketing, klantbeleving, analyses, redenering, planning, educatie en creatie.<\/li>\n<\/ul>\n<figure id=\"attachment_11623\" aria-describedby=\"caption-attachment-11623\" style=\"width: 2560px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11623 size-full\" src=\"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2024\/11\/IMG_E1774-scaled.jpg\" alt=\"AtMost haar hybride Handboek.AI in de finale Marketingliteratuurprijs\" width=\"2560\" height=\"1440\" srcset=\"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2024\/11\/IMG_E1774-scaled.jpg 2560w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2024\/11\/IMG_E1774-284x160.jpg 284w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2024\/11\/IMG_E1774-2048x1152.jpg 2048w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2024\/11\/IMG_E1774-768x432.jpg 768w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2024\/11\/IMG_E1774-1536x864.jpg 1536w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2024\/11\/IMG_E1774-696x392.jpg 696w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2024\/11\/IMG_E1774-1392x783.jpg 1392w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2024\/11\/IMG_E1774-1068x601.jpg 1068w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2024\/11\/IMG_E1774-1920x1080.jpg 1920w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><figcaption id=\"caption-attachment-11623\" class=\"wp-caption-text\">AtMost haar hybride Handboek.AI in de finale Marketingliteratuurprijs<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u2018Het hybride handboek behandelt de inzet van AI en digitale marketing, de optimalisatie van de klantbeleving, contentcreatie en data-analyse om zo effici\u00ebnter te groeien!\u2019 Na big data, machine learning, algoritmisch structureren en automatisch leren draait het anno 2023 om kunstmatige intelligentie en de mogelijkheid machines mensachtige vaardigheden te laten vertonen. Het management- en leerboek \u2018Handboek [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11626,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[501,16],"tags":[1488,81,1489],"class_list":{"0":"post-11622","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atmost-tv","8":"category-online-marketing-bureau-atmost-digital-pers-bericht-nieuws","9":"tag-atmost-haar-hybride-handboek-ai-in-de-finale-marketingliteratuurprijs","10":"tag-patrick-petersen","11":"tag-pim-handboek-ai"},"_links":{"self":[{"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/posts\/11622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/comments?post=11622"}],"version-history":[{"count":1,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/posts\/11622\/revisions"}],"predecessor-version":[{"id":13687,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/posts\/11622\/revisions\/13687"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/media\/11626"}],"wp:attachment":[{"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/media?parent=11622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/categories?post=11622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/tags?post=11622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}