{"id":12007,"date":"2025-12-03T18:02:32","date_gmt":"2025-12-03T17:02:32","guid":{"rendered":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/?p=12007"},"modified":"2025-12-11T18:24:58","modified_gmt":"2025-12-11T17:24:58","slug":"ceo-atmost-als-ai-marketingexpert-wederom-in-de-telegraaf-over-ai-gebruik-zalando","status":"publish","type":"post","link":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/ceo-atmost-als-ai-marketingexpert-wederom-in-de-telegraaf-over-ai-gebruik-zalando\/","title":{"rendered":"[IN DE PERS] CEO AtMost als AI-marketingexpert wederom in De Telegraaf over AI-gebruik door retailers"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13271 size-full aligncenter\" src=\"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2025\/09\/image-7.png\" alt=\"\" width=\"650\" height=\"748\" srcset=\"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2025\/09\/image-7.png 650w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2025\/09\/image-7-139x160.png 139w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p><strong>De CEO van bureau AtMost, staat wederom als AI-marketingexpert in De Telegraaf over het AI-gebruik door Zalando:\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<section style=\"color: #3a3e3f; font-family: Roboto, sans-serif; font-size: medium; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: block; margin: auto; max-width: 700px;\">\n<div style=\"display: block; padding-bottom: 16px;\">\n<h1 style=\"color: #202223; font-family: 'Playfair Display', serif; font-size: 44px; font-weight: bold; display: block; line-height: 1; margin-block: 0px; margin: 0px; margin-inline: 0px; word-break: break-word;\">Door deze trucs van Chinese concurrenten te kopi\u00ebren probeert Zalando jou te verleiden om meer te bestellen<\/h1>\n<\/div>\n<div style=\"color: #74797a; font-size: 12px; align-items: center; border-bottom: 1px solid #d2d5d7; border-top: 1px solid #d2d5d7; display: flex; flex-direction: row; justify-content: space-between; margin-bottom: 16px; padding: 8px 0px;\">\n<div style=\"align-items: center; display: flex; padding-bottom: 0px;\">\n<div style=\"display: flex; flex-direction: column; row-gap: 3px;\">\n<div style=\"color: #202223; font-family: 'Noto Serif', 'Times New Roman', serif; font-weight: bold; display: block; margin-block: 0px; margin: 0px; margin-inline: 0px; text-transform: uppercase;\"><span style=\"font-weight: 400; display: inline-block; margin-right: 4px; text-transform: none;\">Door<\/span>Jeroen Kortschot<\/div>\n<div style=\"color: #74797a; font-size: 11px; font-weight: bold; display: block; line-height: 1;\"><time style=\"background-color: #f0f2f3; display: inline-block; margin-right: 4px; padding: 4px;\">Aangepast: Gisteren, 13:07<\/time><time datetime=\"2025-03-09T06:04:00.000Z\">Gisteren, 07:04<\/time><span style=\"margin-left: 4px;\">in\u00a0<span style=\"text-transform: uppercase;\">Financieel<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; padding: 0px;\"><\/div>\n<\/div>\n<\/section>\n<section style=\"color: #3a3e3f; font-family: Roboto, sans-serif; font-size: medium; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: block; margin: auto; max-width: 700px;\">\n<div style=\"color: #202223; font-family: 'Noto Serif', 'Times New Roman', serif; font-size: 16px; font-weight: bold; display: block; line-height: 1.5; margin-block: 0px 20px; margin: 0px 0px 20px; margin-inline: 0px;\"><span style=\"text-transform: uppercase;\">Amsterdam &#8211;\u00a0<\/span>Vroeger zeiden we dat de Chinezen alles namaken, tegenwoordig zijn de rollen omgedraaid. Niet alleen de Duitse auto-industrie wordt ernstig bedreigd ook de Europese modewinkels zuchten onder steeds groeiend marktaandeel van Shein en Temu. Maar de online-winkels zoals het Duitse Zalando vechten terug door de Chinezen na te apen.<\/div>\n<\/section>\n<div>\n<div style=\"color: #202223; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; font-family: 'Noto Serif', 'Times New Roman', serif; display: block; line-height: 1.5; margin-block: 0px 16px; margin: 0px 0px 16px; margin-inline: 0px;\">Retail-econoom van ING Dirk Mulder denkt dat Zalando flink wat in te halen heeft. \u201eChinese webwinkels, zoals Shein en Temu, zijn hier al veel verder in. Ze gebruiken gamification en beloningssystemen om gebruikers zo lang mogelijk in de app te houden.\u201d<\/div>\n<h2 style=\"color: #202223; font-family: Roboto, sans-serif; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; font-size: 18px; font-weight: bold; display: block; margin-block: 0px 8px; margin: 0px 0px 8px; margin-inline: 0px; padding-top: 8px;\">Weggegooid geld<\/h2>\n<div style=\"color: #202223; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; font-family: 'Noto Serif', 'Times New Roman', serif; display: block; line-height: 1.5; margin-block: 0px 16px; margin: 0px 0px 16px; margin-inline: 0px;\"><span style=\"color: #000000;\">AI- en online-retailexpert Patrick Petersen heeft zo zijn vraagtekens bij de honderden miljoenen die ge\u00efnvesteerd worden om mensen te lokken naar wat in de kern een zoekplatform is. \u201eKlantdata zijn het nieuwe goud. Maar Europese onlineplatforms hebben ontzettend veel last van alle regels die de consument beschermen. Als TEMU in China het koopgedrag van 500 miljoen mensen uit hun telefoons wil trekken, dan doen ze dat gewoon. Ook in Europa, ook al mag dat niet. Daarnaast kan het zo zijn dat consumenten z\u00e9lf zogenoemde AI Agents gaan inzetten om leuke outfits samen te stellen. Net zoals je nu prijsvergelijkers hebt zoals De Hypotheker of Gaslicht.com. Ik heb zelf ChatGPT AI agents naar de voordeligste onderdelen voor een computer laten zoeken en dat werkte heel goed.\u201d<\/span><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>De CEO van bureau AtMost, staat wederom als AI-marketingexpert in De Telegraaf over het AI-gebruik door Zalando:\u00a0 &nbsp; Door deze trucs van Chinese concurrenten te kopi\u00ebren probeert Zalando jou te verleiden om meer te bestellen DoorJeroen Kortschot Aangepast: Gisteren, 13:07Gisteren, 07:04in\u00a0Financieel Amsterdam &#8211;\u00a0Vroeger zeiden we dat de Chinezen alles namaken, tegenwoordig zijn de rollen omgedraaid. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13271,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[1541],"class_list":{"0":"post-12007","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-online-marketing-bureau-atmost-digital-pers-bericht-nieuws","8":"tag-ceo-atmost-als-ai-marketingexpert-wederom-in-de-telegraaf-over-ai-gebruik-zalando"},"_links":{"self":[{"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/posts\/12007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/comments?post=12007"}],"version-history":[{"count":5,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/posts\/12007\/revisions"}],"predecessor-version":[{"id":13621,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/posts\/12007\/revisions\/13621"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/media\/13271"}],"wp:attachment":[{"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/media?parent=12007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/categories?post=12007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/tags?post=12007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}