{"id":337,"date":"2015-09-21T16:41:53","date_gmt":"2015-09-21T16:41:53","guid":{"rendered":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/2020\/05\/22\/succesvolle-lancering-engaging-content-boek-tijdens-adfo-live-amsterdam\/"},"modified":"2020-05-22T18:37:25","modified_gmt":"2020-05-22T18:37:25","slug":"succesvolle-lancering-engaging-content-boek-tijdens-adfo-live-amsterdam","status":"publish","type":"post","link":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/succesvolle-lancering-engaging-content-boek-tijdens-adfo-live-amsterdam\/","title":{"rendered":"Succesvolle lancering Engaging Content boek tijdens Adfo Live Amsterdam"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><b>AtMost en dochter A Class Books hebben tijdens de Adfo Live in Amsterdam het nieuwe Engaging Content boek succesvol gelanceerd. Een week na lancering staat het boek hoog in de top 100 van managementboeken.<\/b><\/p>\n<p><a href=\"http:\/\/www.atmost.nl\/onlinemarketing\/wp-content\/uploads\/2015\/11\/IMG_27611.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-266 aligncenter\" src=\"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2020\/05\/IMG_27611.jpg\" alt=\"IMG_2761\" width=\"703\" height=\"455\" \/><\/a><\/p>\n<h2>De campagne<\/h2>\n<p>De campagne &#8211; ter promotie van het boek &#8211; bestond uit contentmarketing (waaronder webinars in de Summer School in samenwerking met Online Seminair Amsterdam), e-mailcampagnes, influencers campagnes en buzzacties rondom en op Adfo Live. Tevens werd er periscope gebruikt aangezien de zalen overvol zaten. <em>Let&#8217;s buzz!<\/em><\/p>\n<p><a href=\"http:\/\/www.atmost.nl\/onlinemarketing\/wp-content\/uploads\/2015\/11\/IMG_2263.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-267\" src=\"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2020\/05\/IMG_2263.jpg\" alt=\"IMG_2263\" width=\"1024\" height=\"768\" \/><\/a><\/p>\n<h2>Resultaat<\/h2>\n<p>Het eerste resultaat? Een grote sprong direct richting de top 50 van managementboeken in Nederland en trending topic tijdens Adfo Live. <em>Do you engage? \u00a0<\/em><\/p>\n<p><a><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-265\" src=\"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2020\/05\/engaging-content-1.jpg\" alt=\"engaging-content (1)\" width=\"1000\" height=\"657\" \/><\/a><\/p>\n<p>De uitreiking van het eerste exemplaar vond 17 september 2015 plaats in de PTA Amsterdam en werd verzorgd door bekend jurylid en engaging coach Henkjan Smits.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; AtMost en dochter A Class Books hebben tijdens de Adfo Live in Amsterdam het nieuwe Engaging Content boek succesvol gelanceerd. Een week na lancering staat het boek hoog in de top 100 van managementboeken. De campagne De campagne &#8211; ter promotie van het boek &#8211; bestond uit contentmarketing (waaronder webinars in de Summer School [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":349,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-337","post","type-post","status-publish","format-standard","has-post-thumbnail","category-online-marketing-bureau-atmost-nieuws"],"_links":{"self":[{"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/posts\/337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/comments?post=337"}],"version-history":[{"count":0,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/posts\/337\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/media\/349"}],"wp:attachment":[{"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/media?parent=337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/categories?post=337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/tags?post=337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}