{"id":4215,"date":"2022-01-14T17:03:00","date_gmt":"2022-01-14T16:03:00","guid":{"rendered":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/?p=4215"},"modified":"2025-09-28T10:34:09","modified_gmt":"2025-09-28T08:34:09","slug":"branded-content-voor-jong-kwaliteitsmerk-overhemden-com","status":"publish","type":"post","link":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/branded-content-voor-jong-kwaliteitsmerk-overhemden-com\/","title":{"rendered":"Klantcase: Branded contentconcept voor jong, kwaliteitsmerk Overhemden.com"},"content":{"rendered":"<figure id=\"attachment_4216\" aria-describedby=\"caption-attachment-4216\" style=\"width: 1230px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4216 size-full\" src=\"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2021\/02\/hemnde.png\" alt=\"Overhemd.com\" width=\"1230\" height=\"923\" srcset=\"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2021\/02\/hemnde.png 1230w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2021\/02\/hemnde-213x160.png 213w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2021\/02\/hemnde-768x576.png 768w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2021\/02\/hemnde-696x522.png 696w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2021\/02\/hemnde-1068x801.png 1068w\" sizes=\"auto, (max-width: 1230px) 100vw, 1230px\" \/><figcaption id=\"caption-attachment-4216\" class=\"wp-caption-text\">Overhemd.com<\/figcaption><\/figure>\n<p><strong>Voor het jonge, maar kwalitatieve sterke, merk Overhemden.com een brede en langdurige branded content campagne. <a href=\"https:\/\/www.overhemden.com\/\">Niet alleen bereik (eye balls), maar het neerzetten van een autoriteit en inhoudelijk sterk (digital) merk dat direct de beslisfase in de klantreis aanspreekt<\/a>.<\/strong><\/p>\n<p>Vraagstelling bij deze case:<\/p>\n<blockquote><p>Cre\u00eber een sterk kledingmerk door middel van digitale storytelling en contentmarketing om zo een merk-autoriteit neer te zetten.<\/p><\/blockquote>\n<p>Een mix van tips, inhoud, gedragsanalyses en het aanspreken van de juiste persona met de juiste keywords en juiste onderzoeken, maakt de branded content van Overhemden.com &#8211; net als het merk zelf &#8211; betrokken en snelgroeiend.<\/p>\n<figure id=\"attachment_4221\" aria-describedby=\"caption-attachment-4221\" style=\"width: 907px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4221 size-full\" src=\"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2021\/01\/shirtsss.png\" alt=\"Overhemden.com\" width=\"907\" height=\"861\" srcset=\"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2021\/01\/shirtsss.png 907w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2021\/01\/shirtsss-169x160.png 169w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2021\/01\/shirtsss-768x729.png 768w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2021\/01\/shirtsss-696x661.png 696w\" sizes=\"auto, (max-width: 907px) 100vw, 907px\" \/><figcaption id=\"caption-attachment-4221\" class=\"wp-caption-text\">Overhemden.com<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voor het jonge, maar kwalitatieve sterke, merk Overhemden.com een brede en langdurige branded content campagne. Niet alleen bereik (eye balls), maar het neerzetten van een autoriteit en inhoudelijk sterk (digital) merk dat direct de beslisfase in de klantreis aanspreekt. Vraagstelling bij deze case: Cre\u00eber een sterk kledingmerk door middel van digitale storytelling en contentmarketing om [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4655,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[416,415,413],"class_list":{"0":"post-4215","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-online-digital-marketing-klantcase-of-project","8":"tag-beslistraject","9":"tag-klantreis","10":"tag-overhemden"},"_links":{"self":[{"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/posts\/4215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/comments?post=4215"}],"version-history":[{"count":3,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/posts\/4215\/revisions"}],"predecessor-version":[{"id":13760,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/posts\/4215\/revisions\/13760"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/media\/4655"}],"wp:attachment":[{"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/media?parent=4215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/categories?post=4215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/tags?post=4215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}