{"id":600,"date":"2025-01-12T19:54:06","date_gmt":"2025-01-12T18:54:06","guid":{"rendered":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/2020\/05\/22\/prime-vision-tnt-recognition-viral-game-en-buzzcampagne\/"},"modified":"2025-09-28T10:26:43","modified_gmt":"2025-09-28T08:26:43","slug":"prime-vision-tnt-recognition-viral-game-en-buzzcampagne","status":"publish","type":"post","link":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/prime-vision-tnt-recognition-viral-game-en-buzzcampagne\/","title":{"rendered":"Klantcase: Prime Vision\/TNT Recognition Viral Game, leadsgen met contentmarketing en buzz"},"content":{"rendered":"
\"AtMost
AtMost case: Prime Vision\/TNT Recognition Viral Game, leadsgen met contentmarketing en buzz<\/figcaption><\/figure>\n

 <\/p>\n

Prime Vision – een onderdeel van TNT\/TNO Delft – was op zoek naar een internationale viral game waarmee wereldwijd leads opgevangen konden worden. De start van de buzzcampagne en lancering was de internationale beurs in Londen.<\/b><\/strong><\/p>\n

De uitrol van de crossmediale campagne voor de b2b viral game was met brede multimediale ondersteuning, zoals diverse schermen rondom de stand (narrowcasting)- en flyers (met partner Vormgeven.nl), maar ook buzzvideo’s verspreid via sociale media en e-mails.<\/p>\n

De vraagstelling:<\/h2>\n

Cre\u00eber crossmediaal een viral game van internationale allure waarbij de complexe diensten van TNT\/TNO helder en speels worden toegelicht. Zorg voor een opvang van kwaliteitsleads.<\/p><\/blockquote>\n

\"recognitiongame_pv_s2\"<\/h2>\n

Een impressie van onze aanpak:<\/h2>\n
    \n
  • Ontwikkeling viral game.<\/li>\n
  • Crossmediale aanpak met playability offline en online.<\/li>\n
  • Crossmediale campagne met onder andere de inzet van een beurs,\u00a0met boek,\u00a0e-mailcampagne, virale campagne en inzet website, social media en partnersites.<\/li>\n
  • Database- en leadbeheer.<\/li>\n<\/ul>\n

    Geleverde diensten:<\/h2>\n
    \n
      \n
    • interaction design;<\/li>\n
    • visual- en webdesign;<\/li>\n
    • volledig online boeksysteem;<\/li>\n
    • content strategie internationale events en buzzcampagne;<\/li>\n
    • Top 100 score-systeem;<\/li>\n
    • uitnodiging – opnieuw spelen systeem bij acceptatie;<\/li>\n
    • online evaluatie-systeem en dashboard;<\/li>\n
    • gameflow (herkenning postcode);<\/li>\n
    • zoekmachinemarketing;<\/li>\n
    • social media marketing;<\/li>\n
    • visuele storytelling en webvideo’s;<\/li>\n
    • schrijven voor het web – herschrijving;<\/li>\n
    • programmering (onder andere Oracle, PHP, MySQL);<\/li>\n
    • samen met partnerbureau Vormgeven.NL concent creatie, mailings, social webvideo’s;<\/li>\n
    • brochures, infographics en\u00a0 overige web visuals.<\/li>\n<\/ul>\n

       <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        Prime Vision – een onderdeel van TNT\/TNO Delft – was op zoek naar een internationale viral game waarmee wereldwijd leads opgevangen konden worden. De start van de buzzcampagne en lancering was de internationale beurs in Londen. De uitrol van de crossmediale campagne voor de b2b viral game was met brede multimediale ondersteuning, zoals diverse […]<\/p>\n","protected":false},"author":1,"featured_media":13477,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,25],"tags":[126,72,59,125,1421,104,97],"class_list":{"0":"post-600","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-online-marketing-bureau-atmost","8":"category-online-digital-marketing-klantcase-of-project","9":"tag-bureau","10":"tag-case","11":"tag-content","12":"tag-crossmedia","13":"tag-onderdeel-van-postnl","14":"tag-prime-vision-tnt-recognition-viral-game-en-buzzcampagne","15":"tag-social"},"_links":{"self":[{"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/posts\/600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/comments?post=600"}],"version-history":[{"count":6,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/posts\/600\/revisions"}],"predecessor-version":[{"id":13755,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/posts\/600\/revisions\/13755"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/media\/13477"}],"wp:attachment":[{"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/media?parent=600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/categories?post=600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/tags?post=600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}