{"id":603,"date":"2023-12-01T19:54:06","date_gmt":"2023-12-01T18:54:06","guid":{"rendered":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/2020\/05\/22\/contentstrategie-en-marketing-3-0-voor-drankje-peachtree\/"},"modified":"2025-09-28T10:16:49","modified_gmt":"2025-09-28T08:16:49","slug":"contentstrategie-en-marketing-3-0-voor-drankje-peachtree","status":"publish","type":"post","link":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/contentstrategie-en-marketing-3-0-voor-drankje-peachtree\/","title":{"rendered":"Klantcase: Concept en contentstrategie 3.0 voor drankje Peachtree"},"content":{"rendered":"<p><strong>AtMost heeft met diverse sessies en een adviesplan een crossmediale contentstrategie op basis van het zogenoemde &#8220;marketing 3.0&#8221; ontwikkeld voor drankje Peachtree. Visuele storyteling en een virale beleving in de sociale media, stonden hierbij centraal.\u00a0<\/strong><\/p>\n<h1>De vraagstelling bij deze online marketing strategie:<\/h1>\n<blockquote><p>&#8220;Hoe cre\u00eber je met moderne marketing, online marketing, crossmediaal en instore met contentmarketing meer bekendheid en beleving?&#8221;<\/p><\/blockquote>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-667 aligncenter\" src=\"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2013\/03\/fff17-300x225.png\" alt=\"\" width=\"354\" height=\"265\" srcset=\"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2013\/03\/fff17-300x225.png 300w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2013\/03\/fff17-1024x769.png 1024w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2013\/03\/fff17-768x577.png 768w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2013\/03\/fff17-1536x1153.png 1536w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2013\/03\/fff17-2048x1537.png 2048w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2013\/03\/fff17-696x522.png 696w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2013\/03\/fff17-1068x802.png 1068w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2013\/03\/fff17-1920x1441.png 1920w\" sizes=\"auto, (max-width: 354px) 100vw, 354px\" \/><\/h2>\n<blockquote><p>&nbsp;<\/p><\/blockquote>\n<h1>Uitwerking en de inzet van marketingmiddelen<\/h1>\n<p>Door middel van inspiratiesessies in internationale teams een breed digitaal plan gemaakt op basis van de retaildistributie van de bekende drankjes.<\/p>\n<ul>\n<li>Door middel van viral (in clubs) promotie werden de gebruikers gevraagd social media content te maken van hun beleving als ook de locatie op de foto te zetten.<\/li>\n<li>Social media marketing<\/li>\n<li>Contentmarketing en viral storytelling door user generated content inzet<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>AtMost heeft met diverse sessies en een adviesplan een crossmediale contentstrategie op basis van het zogenoemde &#8220;marketing 3.0&#8221; ontwikkeld voor drankje Peachtree. Visuele storyteling en een virale beleving in de sociale media, stonden hierbij centraal.\u00a0 De vraagstelling bij deze online marketing strategie: &#8220;Hoe cre\u00eber je met moderne marketing, online marketing, crossmediaal en instore met contentmarketing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3085,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[37,126,59,107],"class_list":{"0":"post-603","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-online-digital-marketing-klantcase-of-project","8":"tag-atmost","9":"tag-bureau","10":"tag-content","11":"tag-contentstrategie-en-marketing-3-0-voor-drankje-peachtree"},"_links":{"self":[{"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/posts\/603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/comments?post=603"}],"version-history":[{"count":1,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/posts\/603\/revisions"}],"predecessor-version":[{"id":13729,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/posts\/603\/revisions\/13729"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/media\/3085"}],"wp:attachment":[{"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/media?parent=603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/categories?post=603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/tags?post=603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}