{"id":6912,"date":"2011-10-02T01:06:52","date_gmt":"2011-10-01T23:06:52","guid":{"rendered":"http:\/\/www.onlinemarketeer.tv\/?p=3429"},"modified":"2011-10-02T01:06:52","modified_gmt":"2011-10-01T23:06:52","slug":"3429-2","status":"publish","type":"post","link":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/3429-2\/","title":{"rendered":"Cijfers en opbrengsten van de meest voorbeeldige merchandise-case: Star Wars"},"content":{"rendered":"<p><a href=\"http:\/\/www.onlinemarketeer.tv\/onlinemarketing\/2011\/10\/02\/3429\/starwards\/\" rel=\"attachment wp-att-3430\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-3430\" title=\"starwards\" src=\"http:\/\/www.onlinemarketeer.tv\/wp-content\/uploads\/2011\/10\/starwards-303x300.jpg\" alt=\"\" width=\"465\" height=\"450\" \/><\/a><\/p>\n<p><strong>De films genaamd &#8216;<\/strong><strong>Star Wars&#8217; bevlekt filmische diverse generaties en biedt tevens al meer dan 30 jaar een flink aanbod aan merchandise.<\/strong><\/p>\n<p>En dit was d\u00e9 deal die George Lucas maakte in de jaren zeventig met producent Century Fox. Lucas kreeg naast een mager salaris 40% van de opbrengst van de eerste Star Wars film maar bleef voor de merchandise alles in eigendom houden.<\/p>\n<p>&nbsp;<\/p>\n<p><!--more-->En die laatste deal bracht hem tot een multi-miljardair waar ook Steven Spielberg niet aan kan tippen. Lucs besteedde 13 miljoen dollar aan Star Wars om daar 1,4 miljard dollar mee te verdienen; de ultieme franchise-case:<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.onlinemarketeer.tv\/?attachment_id=24401\" rel=\"attachment wp-att-24401\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-24401\" title=\"starwars-page\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/wp-content\/uploads\/2011\/10\/starwars-page.jpg\" alt=\"\" width=\"465\" height=\"2000\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De films genaamd &#8216;Star Wars&#8217; bevlekt filmische diverse generaties en biedt tevens al meer dan 30 jaar een flink aanbod aan merchandise. En dit was d\u00e9 deal die George Lucas maakte in de jaren zeventig met producent Century Fox. Lucas kreeg naast een mager salaris 40% van de opbrengst van de eerste Star Wars film [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[288,802,803],"class_list":["post-6912","post","type-post","status-publish","format-standard","category-online-marketing-bureau-atmost","tag-cijfers","tag-merchandise","tag-star-wards"],"_links":{"self":[{"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/posts\/6912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/comments?post=6912"}],"version-history":[{"count":0,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/posts\/6912\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/media?parent=6912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/categories?post=6912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/tags?post=6912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}