{"id":750,"date":"2009-01-27T23:02:18","date_gmt":"2009-01-27T22:02:18","guid":{"rendered":"http:\/\/www.onlinemarketeer.tv\/onlinemarketing\/2009\/01\/27\/als-spreker-op-pim-platform-innovatieve-marketing\/"},"modified":"2009-01-27T23:02:18","modified_gmt":"2009-01-27T22:02:18","slug":"als-spreker-op-pim-platform-innovatieve-marketing","status":"publish","type":"post","link":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/als-spreker-op-pim-platform-innovatieve-marketing\/","title":{"rendered":"Als spreker op PIM: Platform Innovatieve Marketing &#8216;het 4C van succes&#8217;"},"content":{"rendered":"<p><a rel=\"attachment wp-att-756\" href=\"http:\/\/www.onlinemarketeer.tv\/onlinemarketing\/2009\/01\/27\/als-spreker-op-pim-platform-innovatieve-marketing\/volle_zaal_pim99jpg\/\" title=\"volle_zaal_pim99.JPG\"><\/a><a rel=\"attachment wp-att-755\" href=\"http:\/\/www.onlinemarketeer.tv\/onlinemarketing\/2009\/01\/27\/als-spreker-op-pim-platform-innovatieve-marketing\/pp_spreken_zoom_gezicht211jpg\/\" title=\"pp_spreken_zoom_gezicht211.JPG\"><img loading=\"lazy\" decoding=\"async\" width=\"521\" src=\"http:\/\/www.onlinemarketeer.tv\/wp-content\/uploads\/2009\/01\/pp_spreken_zoom_gezicht211.JPG\" alt=\"pp_spreken_zoom_gezicht211.JPG\" height=\"320\" style=\"width: 521px; height: 320px\" \/><\/a><\/p>\n<p><!--more--><br \/>\nAls spreker op PIM: Platform Innovatieve Marketing, sprekend over Online Trends 2009. Hierbij\u00c2\u00a0een eigen 4C model van het toepassen van trends in de werkende marketingmix. De essentie? We gaan\u00c2\u00a0trends zomaar blind gebruiken\u00c2\u00a0maar van trends online instrumenten maken die wij gaan toepassen binnen een ge-integreerde mix van middelen. De 4C&#8217;s van succes? Community, Conversie, Convince en Channel. Niet trends toepassen omdat het hoort, maar direct een brug maken naar alle online succesfactoren.<\/p>\n<p>Een voorbeeld? Niet praten over de toepassing van online video op de site maar nadenken over hoe je online video inzet om je bezoekers en community te overtuigen op een prettige manier.<\/p>\n<p>Collega sprekers waren <a target=\"_blank\" href=\"http:\/\/pimonline.nl\/engine?service=classmanager:3566&amp;cmd=open&amp;id=117&amp;menuid=30\" rel=\"noopener\">Peter van Woensel Kooy (MarketingTribune) en Egbert Jan van Bel.<\/a><\/p>\n<p><a rel=\"attachment wp-att-749\" href=\"http:\/\/www.onlinemarketeer.tv\/onlinemarketing\/2009\/01\/27\/als-spreker-op-pim-platform-innovatieve-marketing\/img_1203jpg\/\" title=\"img_1203.JPG\"><img loading=\"lazy\" decoding=\"async\" width=\"513\" src=\"http:\/\/www.onlinemarketeer.tv\/wp-content\/uploads\/2009\/01\/img_1203.JPG\" alt=\"img_1203.JPG\" height=\"317\" style=\"width: 513px; height: 317px\" \/><\/a><a rel=\"attachment wp-att-759\" href=\"http:\/\/www.onlinemarketeer.tv\/onlinemarketing\/2009\/01\/27\/als-spreker-op-pim-platform-innovatieve-marketing\/pim_spreker_pp_scherm1091jpg\/\" title=\"pim_spreker_pp_scherm1091.JPG\"><img loading=\"lazy\" decoding=\"async\" width=\"515\" src=\"http:\/\/www.onlinemarketeer.tv\/wp-content\/uploads\/2009\/01\/pim_spreker_pp_scherm1091.JPG\" alt=\"pim_spreker_pp_scherm1091.JPG\" height=\"446\" style=\"width: 515px; height: 446px\" \/><\/a><a rel=\"attachment wp-att-758\" href=\"http:\/\/www.onlinemarketeer.tv\/onlinemarketing\/2009\/01\/27\/als-spreker-op-pim-platform-innovatieve-marketing\/egbertjanvanbel5jpg\/\" title=\"egbertjanvanbel5.JPG\"><img loading=\"lazy\" decoding=\"async\" width=\"511\" src=\"http:\/\/www.onlinemarketeer.tv\/wp-content\/uploads\/2009\/01\/egbertjanvanbel5.JPG\" alt=\"egbertjanvanbel5.JPG\" height=\"362\" style=\"width: 511px; height: 362px\" \/><\/a><a rel=\"attachment wp-att-753\" href=\"http:\/\/www.onlinemarketeer.tv\/onlinemarketing\/2009\/01\/27\/als-spreker-op-pim-platform-innovatieve-marketing\/patrick_petersen_op_pim_fonrt22jpg\/\" title=\"patrick_petersen_op_pim_fonrt22.JPG\"><img loading=\"lazy\" decoding=\"async\" width=\"510\" src=\"http:\/\/www.onlinemarketeer.tv\/wp-content\/uploads\/2009\/01\/patrick_petersen_op_pim_fonrt22.JPG\" alt=\"patrick_petersen_op_pim_fonrt22.JPG\" height=\"319\" style=\"width: 510px; height: 319px\" \/><\/a><a rel=\"attachment wp-att-756\" href=\"http:\/\/www.onlinemarketeer.tv\/onlinemarketing\/2009\/01\/27\/als-spreker-op-pim-platform-innovatieve-marketing\/volle_zaal_pim99jpg\/\" title=\"volle_zaal_pim99.JPG\"><img loading=\"lazy\" decoding=\"async\" width=\"519\" src=\"http:\/\/www.onlinemarketeer.tv\/wp-content\/uploads\/2009\/01\/volle_zaal_pim99.JPG\" alt=\"volle_zaal_pim99.JPG\" height=\"359\" style=\"width: 519px; height: 359px\" \/><\/a><a href=\"http:\/\/www.onlinemarketeer.tv\/wp-content\/uploads\/2009\/01\/sprekenpim_zijkant98.JPG\" title=\"sprekenpim_zijkant98.JPG\"><img loading=\"lazy\" decoding=\"async\" width=\"516\" src=\"http:\/\/www.onlinemarketeer.tv\/wp-content\/uploads\/2009\/01\/sprekenpim_zijkant98.JPG\" alt=\"sprekenpim_zijkant98.JPG\" height=\"307\" style=\"width: 516px; height: 307px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-750","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-online-marketing-bureau-atmost"},"_links":{"self":[{"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/posts\/750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/comments?post=750"}],"version-history":[{"count":0,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/posts\/750\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/media?parent=750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/categories?post=750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/tags?post=750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}