{"id":7598,"date":"2019-02-05T18:07:10","date_gmt":"2019-02-05T16:07:10","guid":{"rendered":"http:\/\/www.onlinemarketeer.tv\/?p=7598"},"modified":"2024-11-10T20:12:29","modified_gmt":"2024-11-10T19:12:29","slug":"start-campagne-handboek-e-commerce-boom-uitgevers-amsterdam-adfo-groep-atmost","status":"publish","type":"post","link":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/start-campagne-handboek-e-commerce-boom-uitgevers-amsterdam-adfo-groep-atmost\/","title":{"rendered":"Start campagne Handboek E-commerce (Boom uitgevers Amsterdam\/Managementboek.nl\/Adfo Groep\/AtMost)"},"content":{"rendered":"<p>&nbsp;<\/p>\n<figure id=\"attachment_11579\" aria-describedby=\"caption-attachment-11579\" style=\"width: 821px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11579 size-full\" src=\"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2019\/03\/image-3.png\" alt=\"Start campagne Handboek E-commerce (Boom uitgevers Amsterdam\/Managementboek.nl\/Adfo Groep\/AtMost).\" width=\"821\" height=\"794\" srcset=\"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2019\/03\/image-3.png 821w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2019\/03\/image-3-165x160.png 165w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2019\/03\/image-3-768x743.png 768w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2019\/03\/image-3-696x673.png 696w\" sizes=\"auto, (max-width: 821px) 100vw, 821px\" \/><figcaption id=\"caption-attachment-11579\" class=\"wp-caption-text\">Start campagne Handboek E-commerce (Boom uitgevers Amsterdam\/Managementboek.nl\/Adfo Groep\/AtMost).<\/figcaption><\/figure>\n<p><strong>Start van de campagne voor het vernieuwende Handboek E-commerce (Boom uitgevers Amsterdam\/Managementboek.nl\/Adfo Groep\/AtMost) met display advertising, veel contentmarketing, e-mailcampagnes en social pr, zoals interviews.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11591 size-full aligncenter\" src=\"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2019\/02\/image.png\" alt=\"\" width=\"468\" height=\"60\" srcset=\"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2019\/02\/image.png 468w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2019\/02\/image-324x42.png 324w\" sizes=\"auto, (max-width: 468px) 100vw, 468px\" \/><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_11594\" aria-describedby=\"caption-attachment-11594\" style=\"width: 1600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11594 size-full\" src=\"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2019\/02\/image-1.png\" alt=\"Promovideo opname bij Managementboek.nl.\" width=\"1600\" height=\"1600\" srcset=\"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2019\/02\/image-1.png 1600w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2019\/02\/image-1-160x160.png 160w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2019\/02\/image-1-150x150.png 150w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2019\/02\/image-1-768x768.png 768w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2019\/02\/image-1-1536x1536.png 1536w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2019\/02\/image-1-696x696.png 696w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2019\/02\/image-1-1392x1392.png 1392w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2019\/02\/image-1-1068x1068.png 1068w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><figcaption id=\"caption-attachment-11594\" class=\"wp-caption-text\">Promovideo opname bij Managementboek.nl.<\/figcaption><\/figure>\n<p><em>Magazine Adformatie.nl over het boek: Het nieuwe, dikke, kleurrijke Handboek E-commerce, samengesteld door Patrick Petersen, is bedoeld als praktische wegwijzer door de wereld van E-commerce 4.0. <\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11598 alignnone size-full\" src=\"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2019\/02\/image-3.png\" alt=\"\" width=\"805\" height=\"723\" srcset=\"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2019\/02\/image-3.png 805w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2019\/02\/image-3-178x160.png 178w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2019\/02\/image-3-768x690.png 768w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2019\/02\/image-3-696x625.png 696w\" sizes=\"auto, (max-width: 805px) 100vw, 805px\" \/><\/p>\n<p><em>Aan de hand van cases, onderzoeken en modellen gaat het boek uitgebreid in op de waardecreatie en sell-side van de toekomstige businessomgeving.Ook is er veel aandacht voor promotie op basis van een e-commerce marketingmix van 20 P\u2019s, REAN (Reach, Engage, Activate, Nurture) en het 4C-model (Commerce, Consumentengedrag, Channels en Conversie). Bovendien krijgt de lezer een tool kit aangereikt waarmee hij of zij zelf een \u2018E-commerce Strategie Plan (EcSP)\u2019 kan construeren.\u00a0<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11596 size-full aligncenter\" src=\"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2019\/02\/image-2.png\" alt=\"\" width=\"728\" height=\"821\" srcset=\"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2019\/02\/image-2.png 728w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2019\/02\/image-2-142x160.png 142w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2019\/02\/image-2-696x785.png 696w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><\/p>\n<h1>Bijzonder<\/h1>\n<p><em style=\"box-sizing: border-box;\">Bijzonder aan dit \u2018crossmediale\u2019 handboek, dat 304 pagina\u2019s telt, is niet alleen dat het een groot aantal bijlagen bevat, maar ook augmented reality-lagen. Het crossmediale boek telt 304 pagina\u2019s en \u00a0bevat bijdragen van erkende e-commercedeskundigen als Pieter Zwart, Wijnand Jongen, professor Cor Molenaar, Hans Molenaar, Alexander van Slooten en Michel Schaeffer, een groot aantal bijlagen en een aantal augmented reality-lagen.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11599 size-full aligncenter\" src=\"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2019\/02\/image-4.png\" alt=\"\" width=\"755\" height=\"290\" srcset=\"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2019\/02\/image-4.png 755w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2019\/02\/image-4-324x124.png 324w, https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-content\/uploads\/2019\/02\/image-4-696x267.png 696w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><\/p>\n<div class=\"stream-ad l-row\" style=\"box-sizing: border-box; margin-left: auto; margin-right: auto; color: #000000; font-family: Verdana, BlinkMacSystemFont, -apple-system, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif; font-size: 22px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">\n<div class=\"l-col l-col--8-md l-offset--2-md\" style=\"box-sizing: border-box;\">\n<div class=\"c-advertisement c-advertisement--banner\" style=\"box-sizing: border-box;\">\n<div class=\"c-advertisement__content\" style=\"box-sizing: border-box;\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em>Patrick Petersen RDM MA MSc is oprichter van AtMost senior digital commerce strateeg, crossmediaal marketeer, internetondernemer, internationaal spreker, docent en auteur. Eerder publiceerde hij onder andere het Handboek ContentStrategie en het Handboek Conversie. Door Bureau Meltwater is Petersen verkozen tot de nummer 1 contentmarketeer.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Start van de campagne voor het vernieuwende Handboek E-commerce (Boom uitgevers Amsterdam\/Managementboek.nl\/Adfo Groep\/AtMost) met display advertising, veel contentmarketing, e-mailcampagnes en social pr, zoals interviews. &nbsp; Magazine Adformatie.nl over het boek: Het nieuwe, dikke, kleurrijke Handboek E-commerce, samengesteld door Patrick Petersen, is bedoeld als praktische wegwijzer door de wereld van E-commerce 4.0. Aan de hand [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11596,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[79,1216],"class_list":{"0":"post-7598","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-online-marketing-bureau-atmost","8":"tag-boeken","9":"tag-boom"},"_links":{"self":[{"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/posts\/7598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/comments?post=7598"}],"version-history":[{"count":0,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/posts\/7598\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/media\/11596"}],"wp:attachment":[{"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/media?parent=7598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/categories?post=7598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/tags?post=7598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}