{"id":897,"date":"2009-09-09T21:18:01","date_gmt":"2009-09-09T20:18:01","guid":{"rendered":"http:\/\/www.onlinemarketeer.tv\/onlinemarketing\/2009\/09\/09\/gastcollege-hogeschool-van-amsterdam-hva-van-de-4ps-offline-marketing-naar-de-4cs-online-marketing-case-2\/"},"modified":"2009-09-09T21:18:01","modified_gmt":"2009-09-09T20:18:01","slug":"gastcollege-hogeschool-van-amsterdam-hva-van-de-4ps-offline-marketing-naar-de-4cs-online-marketing-case-2","status":"publish","type":"post","link":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/gastcollege-hogeschool-van-amsterdam-hva-van-de-4ps-offline-marketing-naar-de-4cs-online-marketing-case-2\/","title":{"rendered":"Gastcollege Hogeschool van Amsterdam (HVA): Van de 4P’s (offline marketing) naar de 4C’s (online marketing) + case"},"content":{"rendered":"

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\nGastcollege verzorgd\u00a0aan de Hogeschool van Amsterdam (HVA) in het fraaie, statige gebouw bij station Amstel. Na de offline bekende\u00a04P’s (offline marketing) is het tijd voor een online marketingmodel. De P’s van offline worden online verwoord naar de 4C’s (online marketing). De studenten van de HVA\u00a0hebben na college een\u00a0praktijkcase uitgewerkt op snelheid.<\/p>\n

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De beste case waarin de studenten het 4C-model (Communicatie, Consumer value, Cost, Convenience) hebben verwerkt \u00e8n gepresenteerd:<\/p>\n

1 V & D \u00a0
\n2 AH.nl
\n3 Apple<\/p>\n

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HVA gastcollege van 4P’s naar 4C’s marketingcollege HES CE <\/a>\n<\/p>\n

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View more presentations<\/a> from AtMost, Patrick Petersen speaker blogger consultant social media specialist<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Gastcollege verzorgd\u00a0aan de Hogeschool van Amsterdam (HVA) in het fraaie, statige gebouw bij station Amstel. Na de offline bekende\u00a04P’s (offline marketing) is het tijd voor een online marketingmodel. De P’s van offline worden online verwoord naar de 4C’s (online marketing). De studenten van de HVA\u00a0hebben na college een\u00a0praktijkcase uitgewerkt op snelheid. De beste case waarin […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-897","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-online-marketing-bureau-atmost"},"_links":{"self":[{"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/posts\/897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/comments?post=897"}],"version-history":[{"count":0,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/posts\/897\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/media?parent=897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/categories?post=897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atmost.nl\/digitalonlinemarketingbureau\/wp-json\/wp\/v2\/tags?post=897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}