AtMost interviewde tijdens de Emerce #eDay in Rotterdam succesvol schrijver Douglas Rushkoff over zijn 10 commandments:
I. TIME
Do Not Be Always On
II. PLACE
Live in Person
III. CHOICE
You May Always Choose None of the Above
IV. COMPLEXITY
You Are Never Completely Right
V. SCALE
One Size Does Not Fit All
VI. IDENTITY
Be Yourself
VII. SOCIAL
Do Not Sell Your Friends
VIII. FACT
Tell the Truth
IX. OPENNESS
Share, Don’t Steal
X. PURPOSE
Program or Be Programmed